Text v Graphic on Adsense

النص الخامس الرسم على أدسنس

يوفر جوجل ادسنس المعلنين والناشرين الفرصة لوضع الاعلانات في كل من النص وتنسيق الرسم.

كما تقرر المعلنين لوضع ادسنس في موقعه على الانترنت أكثر من لافتة إعلانية، لا يزال السؤال. الذي هو أفضل للمعلنين والذي هو أفضل للناشرين؟

من جهة المعلنين قد يشعرون بأن الاعلانات الصور هي أكثر استجابة بعد أقل عرضة لتحفيز عملية البيع. من ناحية أخرى الاعلانات تحويل النص قد أكثر، في حين يجري أقل وضوحا للمستهلك.

وتعتبر الاعلانات النصية أقل تطفلا من الأشكال اثنين. ولكن هل يعني ذلك أن الدعاية الجرافيك هو أفضل؟ يتم استخدام المستهلكين للإعلانات جرافيك من تسجيل الدخول إلى حسابات البريد الإلكتروني المجانية، والخدمات الأخرى من استخدام شبكة الإنترنت. من خلال استخدامها للدعاية الرسم لديهم مبرمجة تقريبا ذواتهم تجاهله. من خلال الاعلانات كونها غير مستهدفة، ويستخدم المستهلك إلى الإعلان عن العلامة التجارية التي يشعرون عموما أقل هادفة. قد يسبب هذا المستهلك لتجاهل الإعلان الجرافيكي من افتراض أنه لن تكون هي نفسها.

لا يضطرون الاعلانات النص على متصفحي. من خلال كونه أقل وضوحا فإن بعض الناس لا ترى لهم في كل شيء، ولكن أولئك الذين لا نراهم، وقراءتها بشكل ملحوظ أكثر عرضة للنقر عليها. هذا هو لعدد من الأسباب، ولكن الأول هو أنها توفر مزيد من المعلومات. عموما، شخص يقرأ النص على صفحة لن تكون راضية تماما قبل ما يقرأون، وإذا ما تحقق اعلانات ادسنس أنها من المرجح أن تقرأ شيئا مما سيؤدي إلى استكمال كل ما نيتهم ​​هي القادمة. مع الإعلان الصورة، هو أكثر بكثير من المقامرة للسيرفر.

وغالبا ما يدفع الإعلان الجرافيكي في الانطباع. وذلك لأن المعلن قد يكون محاولة لتعزيز علاماتهم التجارية، بدلا من تعزيز خدمة مفيدة على وجه التحديد. بالتالي يفترض أن يكون أسوأ معدلات التحويل، ومع هذا النص الاعلانات هم في نظر المستهلكين أكثر فعالية. ومع ذلك، إذا تم وضع النص الوارد في الإعلان في شكل الرسوم البيانية، التي من شأنها أن تكون أكثر فعالية؟ أولا جيدا فإنه يمكن أن يفترض أن سيرفر ستكون أكثر عرضة لمشاهدته، ولكن إذا كان لها العديد من الاعلانات التي تظهر صورة بجانب بعضها البعض قد يشعر بالإرهاق. 

الاعلانات الرسومية هي أيضا أصعب لتنظيم. دعونا النظر في السماح للإعلانات جوجل إلى تغيير في كثير من الأحيان ودون تنظيم. المعلن يستطيع أن يدعي الانتماء من موقع أنهم على الإعلان، وتحتوي على كلمات مثل "آي بود" الذي لا يمكن احتواؤه ضمن نص الإعلان. على الرغم من أن المزيد من التنظيم ومراقبة الجودة يمكن أن يكون في مكان، ويمكن تقديم صورة إباحية على سبيل المثال لتظهر في الاعلانات للمعلن تدري.

الاعلانات يكون النص أيضا نداء السوق الأوسع، والمعلنين لا يملكون عموما في الموارد الداخلية لخلق صورة الإعلان، ولكن لا تملك موارد في بيت لكتابة نص الاعلان. هذا قد يعني أن مجموعة أوسع من المعلنين تجد نص الإعلان يسرا، من خلال الاعلانات النصية كونها أقل عبئا على المعلنين، ويكون من السهل تغيير.

الاعلانات النصية هي أيضا أرخص للمعلن لخلق، حيث بمثابة الاعلان تصميم بيانيا قد تكلف ما يزيد على 200 دولار. من خلال إزالة هذه المعلنين التكلفة الثابتة قد تكون مستعدة لتخصيص نسبة أعلى من الإعلان ذاته؛ وبالتالي يستفيد المعلن والناشر.

الإعلانات النصية ويبدو أن تفضيل المعلن. يدفعون نسبة النقر إلى الظهور (انقر خلال معدل) واستقبال فقط استهدفت حركة المرور. هذا يزيل المخاطر من الشركات التي سبق للقلق ان الاعلانات لم ينظر فقط، ولكن النقر على وتحفيز المبيعات. كما CPC (التكلفة لكل نقرة) هو أكثر ذات الصلة إلى نص الاعلانات والمعلنين قادرون على كسب التعرض دون الحاجة بنقرة عالية من خلال معدل لتكون فعالة.

العلامات التجارية الكبرى على استعداد للإعلان في كل من الأشكال إلا النداء سوق واسعة من النص حتما يجعل من الفائز. كما تختفي مواقع فلاش مع الاعلانات الصورة، بات من الواضح أن النص والمعلومات تفضيل المستخدمين على شبكة الإنترنت.

Success on Adsense – 5 Quick Tips

النجاح في ادسنس - 5 نصائح سريعة

كما يمكنك استخدام جوجل AdSense عن المزيد والمزيد من الوقت والبدء في التعلم من أخطاء الماضي، والبدء ببطء لتحقيق أي من أفعالك أبقى موقعك من الوصول إلى كامل إمكاناتها.

ولكن جزءا هاما لارتكاب خطأ ويقولون الناس عن ذلك، وتعليمهم كيفية تجنب الوقوع في نفس الخطأ. لذلك هذا هو قائمة من الاخطاء الخمسة الاوائل جعل الأشخاص الذين يستخدمون برنامج AdSense. 

يجب عليك قراءتها جيدا، ومعرفة ما إذا كان أي منهم هو ينطبق على المحتويات الخاصة بك. إذا كان ذلك، يجب إيقاف ومحاولة إصلاح هذه الأخطاء في أسرع وقت ممكن.

أول كبير لا لا يبدو أن الجميع على أن تضرب في نقطة واحدة أو لديه علاقة مع آخر لكسر القواعد. جوجل AdSense هو برنامج كبير ولكن لأنه يعتمد عليك احترام بعض القواعد الموضوعة.

الشيء الأكثر أهمية هو عدم خلق "نقرات مصطنعة" من خلال أي وسيلة ممكنة. أبدا فوق الارتباطات الخاصة بك، أبدا نسأل أصدقائك أو تلك القريبة من النقر على الروابط وأبدا، بأية وسيلة كانت لدينا المحتوى الخاص بك وتشجيع الزوار على النقر على الروابط. كنت عرضة لخطر من حظرها بشكل دائم، والتي من شأنها أن تضر بالتأكيد دخلك.

عدم الالتزام بشروط جوجل يمكن أن يكون حسابك في AdSense مع وقف التنفيذ. وهذا هو السبب في هذه القاعدة بكل الوسائل واحد أهم من كل شيء. ذلك لأن هذا هو الفرق بين الحياة أو الموت.

المستخدمين الشيء الثاني الحصول على خطأ الكثير من الوقت هو وجود لوحة الألوان سيئة للإعلانات. وفي كثير من الأحيان يحدث هذا لأن الناشرين ليسوا على دراية بما يكفي لتغيير لوحات الألوان الافتراضية. 

فقط لا يمكن أن يبدو للآخرين يقضون وقتا كافيا في تغيير تلك الافتراضات. وجود الإعلانات السيئة التي تبرز من المؤكد أن تدفع الناس بعيدا عن الضغط. في حين وجود شيء مما هو واضح حتى الآن إرادة مميزة مرئية.

ثالثا، بطبيعة الحال، والموقف من الإعلانات وربما كان عنصرا أساسيا يجب أن تحصل على حق إذا كنت ترغب في تحقيق أقصى قدر من الأرباح الخاصة بك مع برنامج AdSense. ويلاحظ هذا في الكثير من الأماكن على شبكة الإنترنت والمحادثات جوجل عن هذا أيضا. يمكن أن جوجل توفر لك مع الإحصاءات التي توضح ما تعمل المناصب بشكل خاص على موقع الويب الخاص بك.

رابعا، لافتة الإعلانات هي أيضا فكرة سيئة للغاية إذا كنت تستخدم برنامج AdSense. 480x60 إعلانات النوع هي وسيلة مؤكدة لدفع الكثير من الناس بعيدا كما وضعت معظم متصفحي الإنترنت المقاومة الطبيعية لهذه الوسائل من الدعاية.

وأخيرا، ولكن من الواضح الأقل لا، لا رعاية موقع إدارة الإعلانات. لأنه في النهاية لا يهم كيف بارد في الموقع نفسه. إذا لم يكن لديك محتويات تحديثها والكثير من الزوار يوميا فإنه ربما لن يحقق لك أي عائدات ادسينس خطيرة.

لذلك فان هذه هي أهم خمسة أشياء الناس الحصول على خطأ أثناء استخدام برنامج AdSense. ولكن بالطبع إذا كنت لا تحب هذا يعني التعبير عن القضايا، وفيما يلي أهم خمسة أشياء يجب عليك القيام به لضمان إعلانات AdSense الخاص بك تجلب باستمرار في تلك الإيرادات.

أبدا كسر سياسة Google. لا تجعل زوار خلق "نقرات مصطنعة" على موقع الويب الخاص بك بغض النظر عن الشخص الذي فعل ذلك أو سبب. تأكد إعلاناتك لها الألوان المناسبة التي تنسجم مع موقعك، وتأكد من أنهم المتمركزة في الأماكن المناسبة لجذب أكبر عدد ممكن من الزبائن. دائما في محاولة لتجنب استخدام مثل يضيف-شعار (480x60) إلا إذا كنت تعرف حقا ما تفعلونه وباستمرار الحفاظ موقعك جديدة ومحدثة.

حتى مع أخذ ذلك في الاعتبار يجب أن تكون زيادة العائدات إلى AdSense في أي وقت من الأوقات.

SEO for Adsense

SEO for Adsense

If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.

But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.

The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.

And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.

If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results. 

And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.

Positioning of Adverts

Positioning of Adverts

After using AdSense for a while you must have begun to ask yourself if there's anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning.

The first thing you should know is that there is no universal position that is guaranteed to improve your earnings. That being said, the part above about experimenting is meant to be taken literally. You have to try as many setups as you can to find the solution with the greatest benefit.

But, of course certain places usually work better then others. Of course, Google recognizes this and they publish a "heat map" of how much revenue ads placed in certain portions of the page can bring you. Experimenting is often the best way you can find, what suits the sub conscious mind of your audience.

Generally the most profitable ads are placed within the main content, generally right above it. But this is by no means a rule and there are some exceptions to it. One known exception is having a news site or something similar to a new site. 

If this is your case, you will often find that you generate more earnings by placing your ads at the bottom of the content, right before comments begin. This is because as users finish reading a story, they have a short moment where they're looking for something more to do. And your AdSense ads can offer them that something.

Also, placing ads to the left side of your page seems to work better almost all the time. Of course, this is logical because text is generally written from left to right (unless you come from certain countries where it's the other way around). 

People will finish a sentence and return their eyes to the left position, which means they have a higher chance of spotting your ads.

Also, there's a bit more to this then just having ads visually in the right place. If you have more then one ad you have to worry about where they're located in the code as well. And there's a very good reason for this concern.

AdSense fills the ads in the order it finds them in the source. That means that if the first add you have in the code isn't the one generating the highest revenue, you may soon start to lose money, rather then earn more. 

This is because if AdSense doesn't have anymore ads it will supplement your space with public service ads or just leave it blank altogether. That means that, if you're unlucky, you could end up with your most profitable locations not having any good ads at all. To supplement your revenues 

There are other issues with how many ads you should place in your site. The problem is that if you have too many, rather then generate more income, you'll have a lower click through rate, as visitors tend not to follow ads from the places where these come in excess.

You have to constantly keep track of how the users interact with your site. Keep an eye out for where the visitors will be looking at your site most. This is generally the place where you want to use your first ads. Also try not to place ads in annoying positions as that can guarantee a lower click through rate.

Of course, you always need to have ads that blend in with your content and generally don't make the visitor's presence on your site an unpleasant one. The key is providing an enjoyable experience for your visitor, whilst generating revenues from their exploration. 

And again, ultimately the best revenue will be earned through a lot of experimentation. Be sure to use AdSense's channels feature and be on the look out for how certain ads in your pages are doing whilst altering the positions to better supplement your earnings.

How Much Money Will I earn Through Adsense?

How Much Money Will I earn Through Adsense?

If you're looking at Google's AdSense program you're surely asking yourself how much you could make from such a program, and you probably think you can't make as much as you can from traditional advertising schemes.

Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click directed to their site and the same applies for how much AdSense banner holders make from their websites.

While there's nothing official, rumors circulate around the Internet concerning the amount of cash a website can earn by using AdSense. And many people (illegally) disclose how much they have been making with AdSense. There are stories of people raising over one thousand dollars per month using AdSense. 

There are also stories of people exceeding $100,000.00 per month but it's a bit hard to believe such stories. The truth to the matter is that if you have a small website and you just want it to support itself, and don't wish to reach your pocket for its maintenance costs you can probably do this with AdSense.

AdSense is also very good for people who host a lot of pages. Even if the said pages don't generate a lot of traffic individually, every click counts and you can earn up with a lot of money by doing this. And that just goes to prove that sometimes quantity matters nearly as much as quality.

There's no telling how much money you're going to make by using Google's AdSense but you can sort of tell for yourself, before actually starting, by taking a few things into consideration.

First, is the amount of visits you get every day. While there's no way to estimate precisely on this, you can generally make a safe assumption that if you have a lot of clicks per day you'll be making good money.

Also, this depends on what exactly your site is about. If your site is about anything popular (music, sex, whatever) you're bound to get a lot of banner clicks. These have a coefficient associated with them, called the CTR (click through ratio).

Basically, what it translates to is that if a large proportion of your site's visitors click the ads you'll be making more money. And the best way to do this is to have some popular content in your site, ensuring the links direct users towards popular items as well.

Then of course, there's the position and number of ads on your website. While you don't want to overdo it, having many links will undoubtedly generate more income for you as a webmaster. Do not however believe, that if you just add a lot of ads in an important portion of your site, visitors could always just skip them (and be assured that many do just that).

There's something between an art and a science to positioning your ads. People generally look in certain places and never look in others, and knowing this a website author and/or webmaster can do a great deal of things to increase his earnings with AdSense.

All in all, the amount of money you make with AdSense depends on many factors. But if you have a site with interesting contents and/or many pages, and if you see a constantly large amount of traffic every day, you can bet you'll be making a lot of money with AdSense.

Even if you aren't in the above categories, AdSense is still worth using because there's very little hassle in setting it up, and many times it can help financially support the site, whilst being a nice bonus to get through the post at the end of the month.

How Adsense Changed the Internet

How Adsense Changed the Internet 

Ever since Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some of these are good changes others aren't.

This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It deals with the changes advertisers and publishers and even website visitors have undergone ever since AdSense has become a daily part of our on-line lives.

Even before AdSense came out a lot of people were advertising through AdWords. It ensured a lot of publicity through getting your site listed at the top in Google search queries. It took away a lot of the pain and price of SEO and the large amount of time you had to wait until you were finally on top. It made launching a website, a realistic way to instant profitability instead of a long term strategy with no immediate returns.

Through the use of AdSense, the possibility appeared of having your ads appear on just about any site on the Internet that has anything that even resembles your company is all about. And so it's for that reason that AdSense has brought a new sense of advertising to the Internet. Before PPC poorly ranked web pages had to advertise offline to get any real initial exposure.

Companies no longer have to hire expensive professionals to create extremely elaborate advertising campaigns. There are no high costs of running your ads on websites which you have to personally look for.

All you do is come up with a couple of meaningful words for your business, sign up with Google AdWords and let Google take care of the rest of the equation. Although it requires day to day management automation saves significant time for advertisers.

Of course, probably the largest change in the way the Internet works due to AdSense comes from the publishers' point of view. Whereas one would previously have to jump through many hoops to get a website to even support itself now people are making fortunes off their sites. This leads to motivation for content, and resources for web surfers.

That generally means site publishers have to worry more about what content lies on their site, and the overall way their pages look rather then be concerned with the economic specifics of maintaining a site’s profitability. Although time is invested in adsense, a large capital investment is not. 

It's no surprise that the blogging phenomenon exploded when AdSense came out a few years ago. Anyone could just write a page about a subject he was passionate about and making a living out of it through AdSense.

And thirdly, one can't ignore the impact AdSense has had over the casual everyday web surfer. Whereas people used to not even notice banners altogether (which psychologically is a very interesting thing to observe) the situation is completely different for text ads.

People nowadays will take a long look at a sponsored ad. Why? Well because the whole setup brings forth a feeling of confidence about the advertiser. People don't ignore a text ad as easily as they do a graphical banner.

Another thing to note is that graphical banners have become even less profitable nowadays. It is because of this that many people are walking away from affiliate type networks to AdSense.

Of course, there are bad effects as well, with people making websites solely for the purpose of running AdSense on them and just as well, with a large phenomenon of 'click fraud', people creating artificial clicks for various reasons.

But Google does try to control such behavior, and really isn't to be blamed for such individuals' actions. All in all Google AdSense is transforming the way the Internet works and it's doing so mostly in a good way.

Now those with ideas can write them down, and make money from them. Those looking for content can find it easier, and those looking to attract a customer base can do so in a targeted way. Adsense has changed the internet through supporting the economic interests of businesses, and the utility of consumers.

Google PPC: Content or Search?

Google PPC: Content or Search?

When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites. As adsense rapidly expands, it is now viewable on millions of web pages throughout the web. However, many advertisers are shunning this in favor of merely advertising in search results. 

There are several reasons for this, and the first is trust. This has been a result of smaller websites, through to adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. Those who commit Click Fraud on search are those trying to weaken a competitor’s ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.

Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling “Adsense Websites” for example. People may click on it, but they are unlikely to buy after reading a negative review. The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner.

Adsense websites are also often rejected by the advertiser because they feel it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page. With some words having a network of over 500 websites, it is surely a tedious and expensive task. Although this is the case, many also find that their Adwords account returns websites, that don’t even appear to be trying to support their keywords. The example which is ripe, are those advertising under legal phrases who appear on adsense websites “terms and conditions” and “privacy policy” pages. 

Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found through in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. Advertisers are also finding a good ROI from publisher’s websites who decide to actively promote the advertiser’s services within their content. An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertiser’s services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publisher’s intention.

Another reason why advertisers are opting for content is to increase their scale, however this can also be done across other search engines. The fact however still exists that those who choose content advertising should choose the Google Adsense network. It is regulated far and above yahoo’s and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites. 

Despite Adsense being the best PPC content distributor, it certainly doesn’t compare to search for the advertiser. On search the leads are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Despite this advertiser’s should always test adsense and see if it can provide the ROI they are looking for. Some advertisers say that content provides a better return for their business than search. This varies, however in general search remains King for PPC advertisers.