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Advertising on Internet
Ever since the advent of Internet, advertising on the World
Wide Web has been very popular. Many corporations, companies and business have
taken advantage of this and you can see ads on any web pages you visit.
Consumer can go to any search engine and type the keyword relating to what they
are looking for and hit search and they will be provided with a huge list from
which they can select. This is a very cost effective and time saving method of
advertising.
It has become really easy for any business to have a
personalized website by which they can advertise, directly interact with the
customer; provide details about their product and services. Regular
newsletters, offers, discounts can be pasted on site to increase the interest
of the website visitors.
Since it’s easy to reach any kind of audience concerning any
kind of business, the possibility of misuse is always there. Based on this
Internet advertising is classified into two kinds of advertisement, legal
online advertising and illegal online advertising. Legal online advertising
includes online advertising directories, search engine advertising, e-mail
advertising, and desktop advertising. Illegal advertising is more commonly know
as spamming. This is usually done by altering some system settings with the
help of external applications after which pop-ups are sent to a particular
network or computer. The external applications are known as adware or spyware.
Some of these are really harmful, the most famous being Trojans, which are very
hard to uninstall and remove from the system.
With the increase in technology, special effects are being
used to make advertisement more interesting. Vivid colors, good page layout and
lots of imagination is involved. Typically Adobe Flash is used to design
advertisements these days. Depending on the technology being used to design
advertisements can be classified into various categories.
Banner ads are animations displayed on the website usually
created in HTML or Eudora. There is a range of type and sizes of the ads. Trick
banner ads are banner ads that have an extra functionality of dialog boxes and
buttons and are displayed as an alert or error message.
A pop-up is an advertisement displayed in a new window that
covers up the active web page. A pop-under advertisement opens in another
window that is under the active web page and can be seen after the present
window is either closed or minimized.
Interstitial ads are those that are displayed before
directing over to the desired page.
Wallpaper ads form the background of the web page.
The ads that float on the screen are known as a floating ad.
Polite ads download on a low pace without interrupting the
normal functioning of the website.
An ad that enlarges and changes the contents of the page
being displayed is known as expanding ad.
Advertisements which are displayed in a video form on a
website is known as a video ad.
There are many ways by which advertising slots can be
purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil
means that the advertiser is meant to pay for a particular number of people to
whom the advertisement will be exposed.
CPV or cost per visitor means that the advertiser is meant to pay for
the people to whom the advertisement was delivered. CPC or cost per click means
paying for the number of clicks made on the advertisement by the visitors.
Although the advertisement is put up on the website, the amount is paid only
after the visitor clicks on the URL of the advertisement. CPA or cost per
action means that the advertisement publisher bares all the charges of
advertisement, but he gets paid only if the visitor clicks on the advertisement
and purchases a product or signs-up for a service. CPL or cost per lead is
similar to CPA, only that the visitor doesn’t have to necessarily buy anything;
he or she can simply apply to get regular newsletters and special offers. CPO
or cost per order is where the advertiser pays each time an order is placed.
Online advertisements cannot only be used to promote a
product or service but in fact they can be used for purposes like promoting
charity and spreading education.
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