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Characteristics of a Successful Advertisement

Characteristics of a Successful Advertisement

Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement.  For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses ”, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realized and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.  

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.

                                                                                                                           

Celebrity Branding

Celebrity Branding

Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a celebrity simply appearing in a commercial and the celebrity can be signed for attending events for promotion. Another method is to start a product line using their name as a brand. Perfume and garments are the largest product lines involving such a promotion. All the top actors, singers and models are known to give their name to a certain brand or licensed products. Jennifer Lopez started her own line of clothing a while ago which features designer clothes personally designed by her.

A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. Repetition, blocking, CS pre-exposure, extinction, overshadowing, belongingness, and association set size are the principles on the basis of which analysis is done like the famous Miss World Aishwarya Rai of India who has very beautiful eyes was chosen to campaign for eye donation project. Some of the celebrities are known for their distinct voice. This concept led to the voice-over method in advertising. Their voices merely attract customers when used in a commercial.

Today, nearly twenty percent of the advertising industry utilizes celebrity endorsement. A celebrity is bound to endorse many products and brands over a course of time. Each time a different image of the celebrity is being projected to the public. The company should keep in mind the previous identity and play accordingly. Projecting a different person every time will sustain the interest of the customers, but at the same time the two identities shouldn’t conflict with each other.  The captain of England soccer team David Beckham has endorsed many products. While advertising for Gillette, his taste for hairstyles was considered and he was given a bald look. When campaigning for Police his passion for fashion was portrayed all over and heavily jeweled David Beckham was depicted.

If a celebrity isn’t comfortable with being pictured differently each time he or she can create a graphic image or logo of their own which can be used each time they advertise for a particular product. The logo can reflect the personality of the respective celebrity, like the font can be stylish if the celebrity is fashion conscious like Jennifer Lopez who created a logo of JLO, which is used to advertise perfume and even clothing line of her own. Another advantage in this approach is that the brand can still be appealing to the crowds even after the celebrity has lost his or her looks as they won’t require visual recognition and aids in the long-term negotiations. The celebrity logo itself carries the style and attitude. 

Millions of dollars are being invested by marketers to get the promotional support of super stars every year. Davie Brown Entertainment has an agency completely devoted to the purpose of choosing a celebrity for a product. They not only judge a celebrity’s caliber to affect brand affinity and consumer’s taste but also design the advertisements for the celebrities to feature in it.

Billboard Advertising

Billboard Advertising

Outdoor advertising is a low budget and effective way of advertising a company’s product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion dollar was spent on billboard advertising alone, in the year 2006, as analyzed by Outdoor Advertising Association of America.

Billboard advertising is the best bet in outdoor advertising and isn’t that costly. And with the amount of exposure the product gets the money is worth it. In the past few years several factors have triggered billboard advertising and cost effectiveness being one of the prime reasons. One of the reasons being if an ad is placed in the local newspaper or a television channel the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months. Thousands of people view billboard everyday on their way to jobs or home, it doesn’t get lost in the pages like an advertisement placed in a newspaper or magazine. There is a frequent and continuous delivery of message. No other advertising method can grab the attention of people like billboard advertising. It creates brand awareness and strong name recognition.

One of the reasons behind the cost being low is technology. In the early years the billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their advertisements on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective. Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the advertisement is, the more eye-catching it is. With the advancements in technology, it takes very less time to design billboards with unlimited possibilities.

Before placing a billboard advertisement in a particular area it’s better that a research is done about the interest of the people in and around that area. Like if the advertiser desires to post a billboard advertisement on a highway, he can choose the advertisement on a motel, cafeteria, or gas station. Depending on the locality specific potential customers should be targeted.

The cost is really reasonable. It varies from $1,000 to $3,000 per month. Ten advertisements will cost around $ 30,000. It might look like a big amount, but it costs almost same if placing a full-page ad in a newspaper for only a day. And if the effectiveness is considered for both the methods, newspaper advertisements are not even half as effective as billboard advertisements. When an advertisement is placed in a newspaper or in a magazine, the customer should reach out to see the advertisement, but when an advertisement is placed on a billboard, it is like reaching to the customers.   

Thus, Billboard advertising has high-impact on people and is a cost-effective method of advertisement. The above-mentioned advantages are few of the many advantages of billboard advertising. And that’s the reason why all types of companies and businesses are choosing to go with billboard advertising. From placing the billboard at a theater multiplex, highway, airport, and even pasting them on cars, any kind of product can be advertised to any kind of audience. And the effectiveness of it can never be underestimated.

Advertising: Self Promotion

Advertising: Self Promotion

Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation advertising would look more like barging rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job.

In today’s fast paced world owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website, a one page flash website wouldn’t take you places. Intense graphics should be incorporated to catch the eye of the customer. After the creation of website, the website content should be emphasized upon. Writers who expertise in search engine optimization should be raked in so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing good on them plays a more vital role than getting other kind of references. Hence, efforts should be made on making remarkable progress to bring your website in the hit list. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers.

Other than website content, articles should also be published in newspapers, magazines and online publications especially business oriented emphasizing on ten strong points which describes the best about the business or the product. Online publication will facilitate in providing successful searches to the targeted audience.

The next target method of advertising should be television. Putting a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorse the product, which will not only attract common people but also their fans in buying the product.

From time to time it is essential to review the past work and improving on the mistakes previously committed. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get.

Reviewing competitor’s work on a regular basis would prove fruitful.  This would also help identify loopholes in your product that have been overlooked before and would provide the key reasons to improve on.

Although this is an old approach, snail mails are also one of the best advertising methods. As it’s a more energy consuming approach, it’s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new development will keep people informed about your company’s products.  A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time.

Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedbacks makes it more clear whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach sincere friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful.

To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted.

                                                                                                               

Advertising using Power Words

Advertising using Power Word

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.      

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.

The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign. 

Advergaming: Advertising through video games

Advergaming: Advertising through video games

The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001. There are three categories of Advergaming: ATL Advergaming, BTL Advergaming and TTL Advergaming.

ATL Advergaming can be vaguely explained as a promotional video game. The business incorporates interactive video games on their website so as to create more awareness about their product among the website visitors. This method is also used to attract more visitors to the site and to increase the traffic flow on the website. If the games are made for product advertising, the product is highlighted in the game.

Before the invention of the internet, floppy disks and later compact disks were used as a medium to promote games and in turn a particular product. It started with floppy disk basically to create awareness as well as product promotion. The first Advergame was distributed by American Home Food, which was developed by Chef Boyardee. Taco Bell and Coca Cola followed it by giving customers floppy disks containing promotional games. The first Advergame to be distributed on compact disk was by Chex and General Mill. The graphics of these games have matured from arcade style flash to three-dimensional.

BTL Advergaming comprises of recruitment tools like In-game advertising, militiamen and edutainment. Usually the mascot of the particular company is depicted as the hero in such games. Pepsi man and Burger man were the mascots used in promotional games designed by Pepsi and Burger King respectively. The storyline of these games can be commercial, educational or political like the game American Army created to attract more youth towards devoting their life to army and also games meant to promote sports like Formula One racing are also a part of this technique.

In-game advertising is more commercial type and is purely targeted for promotion of the product via the game. This is really picking up and even movies are promoted by this method. Like on the website of the movie, The Mummy, there are games which have a storyline similar to the movie and the player is given knowledge of the facts about the movie and its subject, Egyptian Mummy. Educational Advergaming refers to games that portray a moral message to the players.

These games can also act as a medium of advertisement themselves like in the video game of EA Sports; banners of Pepsi line the frame of the game. By using this strategy the companies are able to provide low price or free games to the consumers.  This is also effective in reducing the price of games that have a monthly fee.

TTL Advergaming or through the line Advergaming is the most rare form of Advergaming. URL links are embedded into a game that takes the players to the web pages, which has BTL Advergaming. Different methods are used to attract the player to a particular webpage. In the game ” Enter the Matrix” URL hyperlinks are depicted in the background, which the player is forced to click to learn about the facts relating to the plot of the next level and at the same time advertises about the product. The curiosity to learn about the theme of the game attracts the player, although it might not be necessary to click to finish the game.  Such kinds of games are usually known as link-chases as one link will lead to another. Website visitors are sometimes tempted with a prize to prompt them to click the URL.

This technique of advertising is really beneficial as it not only creates awareness among the player but also among his friends who lands the website upon friend’s suggestion. The success of Advergaming is dependant on word of mouth and thus is also known as viral marketing. In the year 2004, this industry generated around $83.6 million and involved 105 million players.

Advertising Options

Advertising Options

After the advent of online selling sites, shopping has been made so easy that it can be done within the comfort of the home. Online selling gave rise to online advertising also known as iAdvertising, which is proving to be the best way to reach a larger audience within a short time using less money.

There are many options available on the Internet to get started. Creating a website and then placing its link on different websites is one of the ways. Pages can be submitted to the search engines after applying search engine optimization techniques. Websites offer various payment methods. Some take money for simply placing an ad or link on their website, some take money only if a visitors clicks on the link or website and some take money only if the visitors visits a link and have bought something or availed some service. There are options available for the type of ad being placed. There are pop-up ads, banner ads, wallpaper ads, polite ads, video ads, etc. Businesses with really low budget can send mails to targeted customers.

Radio stations offer a good price to advertise during the non-peak time. Get in touch with the local station and try to ask for a discount. The same applies to television; even they have a minimal amount for advertising slots during the non-prime hours, especially after midnight. Contact different television station to compare pricing.

The age-old tradition of advertising in yellow pages directories is always a success. All businesses from small to big register themselves in the yellow pages and have sworn to be benefited from it. People can look up for contact numbers, addresses and services offered directly from the pages. 

Newspaper is the next best thing. First analyze the audience to be targeted by age group, sex, and location. Choose the local newspaper and section where the ad should be placed depending on the audiences to be targeted. The classifieds department of the local newspapers have special offers, find out in detail about the pricing structure for the size of the advertisements, number of words, font size, etc.

Design the business cards with accuracy. Try to include all the vital information about the business like the name of the company, where it is located, services provided, working hours, and contact information like landline number, cell number and person to be contacted. Personalized business cards are good way of reaching the genuine customers.

Other way to advertise is to give presentations on your products. Brochures can be inserted in the business presentation package. Other than things like history of the company and annual turn-up, once again business cards can be included in the package. Distribute newsletters with information about the latest offers and discounts. Informational letters of a page length and e-mails can be sent too on a regular basis. All this can become lot easier by getting in touch with companies who can provide the mailing list of a particular locality and it comes for a very small price. Again the yellow pages can be referred to get information about such companies. After getting the information get in touch with company to get a copy of the latest mailing list. Different companies charge different prices

The word of mouth is also a good method of advertising. Try growing the links in your network and join organizations which deals with advertising like trade associations and chamber of commerce. Active participation in events of these organizations eventually helps reaching more number of people.  

Advertising on Television

Advertising on Television

Advertisements of products, organizations, and services are generally aired on television. This is be done by buying slots on the airtime from a particular television channel. Price depends on the popularity of the channel, time the commercial is being aired, number of viewers and length of the commercial. Placing a commercial on local channels is more affordable than on national channel where the cost is almost double.

When thinking of placing a commercial on television it is advised that you first understand what audience needs to be reached. Different audiences have different taste, which can be determined by their choice of television show like celebrity talk, cartoons, sports, reality, news, movies, soaps, prime time etc. Prime time is usually from 6 to 7 pm and is the most expensive slot. Following it is the news time at noon or 10-11 pm slots, which are proven to be the most effective time slots for the success of a commercial. More affordable is the 12-4 pm soap time. Always check out with the sales representative for the prices. When advertising on national level, check out an ad agency that usually works on commission basis. It’s highly recommended to negotiate during a re-run of the advertisement and stay away from paying the complete amount.

Compare the prices of different networks and different programs before you place an ad. Another money saving trick is to buy a thirty seconds slot and air commercials of ten to fifteen seconds of length one after the other. This increases the possibility of target viewers seeing the commercial without the cost of re-runs. But this is risky as the pressure of conveying critical information in a short period of time increases. So the commercials should not be so short that the actual message couldn’t be delivered correctly to the audience. Usually a reminder commercial can be of a shorter duration.

Look out for the people who would like to buy a slot that has already been purchased. This can be very tricky as it will be more like a bid for which they will be ready to pay a larger amount sometimes even double because they badly need a slot. This usually happens during the holiday season, which comes in the last quarter of the year around New Years Eve, Thanksgiving holidays and Christmas holidays. Best time of the year to buy slots for commercial is the first and second quarter of the year. Price is usually negotiable during the first quarter as the sales representatives give discounts to advertisers who have spend a lot of money advertising during the holiday season and are trying to recover from it.

If planning to pay for advertising commercials for the whole year check out the discounts that are being offered for advertising round the year. Usually a five percent discount is offered when signing for a six-month time period and ten percent when signing for a twelve-month time period. But do keep in mind to check out exactly when the commercials are being aired because these discounts are usually offered to distract people from this point and the commercials are aired during odd hours and also not during the holiday season.

The very first commercial to go on air was of Bulova Watch Company on WNBC, United States of America on July 1, 1941. And ever since then there have been no stopping and now commercials sell anything that one can ever imagine.

Advertising on Internet

Advertising on Internet

Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost effective and time saving method of advertising.

It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.

Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising and illegal online advertising. Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising. Illegal advertising is more commonly know as spamming. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer. The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.           

With the increase in technology, special effects are being used to make advertisement more interesting. Vivid colors, good page layout and lots of imagination is involved. Typically Adobe Flash is used to design advertisements these days. Depending on the technology being used to design advertisements can be classified into various categories.

Banner ads are animations displayed on the website usually created in HTML or Eudora. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons and are displayed as an alert or error message.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of the web page.

The ads that float on the screen are known as a floating ad.

Polite ads download on a low pace without interrupting the normal functioning of the website.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a website is known as a video ad.

There are many ways by which advertising slots can be purchased on Internet like CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.  CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered. CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement. CPA or cost per action means that the advertisement publisher bares all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service. CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

Online advertisements cannot only be used to promote a product or service but in fact they can be used for purposes like promoting charity and spreading education.

Advertising in Yellow Pages

Advertising in Yellow Pages

Some people believe that yellow pages do not receive response like other advertising methods do and this is true to some extent but not in totality. When talking about traditional yellow pages, there sure is a decline in number of people opting for advertising in it. According to a recent report, even the most attractive advertisement in a particular section is not getting the response from callers like they used to get before. On the contrary, the prices of placing ads in directories are on a rise, which speaks a different, story altogether.

In reality different categories are witnessing different rates of decline. Like the lawyers category is seeing the maximum decline, where as emergency service provider's section has the same call rate. And sections like mobile phones, real estate and furniture are seeing a rise due to the increasing customer demand. Altering the size of the advertisement or changing the look can not do wonders any more.

Experts suggest that relying on yellow pages to get customers is not enough. Other options should be considered as well along with it. With the Internet reaching every home, nearly half of the Internet users use the net everyday. They prefer to buy stuff online, from the comfort of their homes. Research should be done on the Internet to get reviews about the product. People, who do not usually shop online, also are also opting to shop online as information is provided at the click of a mouse. It is easier for people to trust as customers who used the product give their feedback about the product after using it.

A relatively newer concept is the yellow pages going online. The good thing about them is that they are updated frequently unlike the printed directories and can be viewed from any part of the world. According to researches conducted, the response increased by twenty five percent every year. So Those who are interested to invest in yellow pages advertising can think of going online.   Directories are submitted to search engines, Which typing on a keyword or phrase bring the results. Small and local businesses, too, can land on the pages brought by the result. The cost of creating a website can be saved if all the relevant information about the company is included in the online yellow pages. Look out for the date to renew the directory listing, and if there is a need to change the advertisement, it is not a big problem on online yellow pages. Some starter websites offer to place advertisement in their yellow pages for free. Search out for such websites on the Internet.

Larger businesses can start their own websites and place links in the online yellow pages. Articles can be framed about the business and can be submitted to Ezines and websites related to the area of ​​business. Some websites also allow posting articles for free. The purpose of the yellow pages is basically to get potential customers but that does not mean that existing customers should be neglected. Steps should be taken to strengthen the relationship with them and to retain their trust by maintaining the standard of the products supplied to them. Once they are completely satisfied, the price-rise will not bother them and they will talk about the company to people they know, which will fetch new customers.

The objective is to work smartly and select the right method of advertising. If a business is not using any other method for advertising apart from using yellow pages, it can cause problems and the products may not sell. Analyze how much money is spent on placing ads in directories and estimate whether the amount of customers the business gets is desirable. Whenever a call is received from a potential customer, ask them how they got to know about the enterprise. This will help to analyze which advertising method is ideal for the business. It is never late to correct the mistake and go for the right method.

Advertising for Free

Advertising for Free

Advertising for free seems like an impossible thing when heard. But there are several ways by which the cost of advertisement can be conserved, with the help of some imagination and creativity.

A business wanting to advertise, can write articles related to their field of expertise that can be submitted to media and publications having interest in that particular field. The advertising article can have information about the company and dealership opportunity. Due to the rise in Internet users and websites, new websites have sprung up which offer free services. Articles can be written for these websites and they can be broadcasted for free, which will be viewed by hundreds of people everyday.

Once the business has gained some recognition, within no time it will gain popularity also among the crowds. This popularity can lead to them being invited on radio and television talk shows and even to interviews. Such kind of opportunities shouldn’t be missed as they provide a chance for free promotion. If it is taking a long time to get a break, the producer can be addressed with a letter that can be followed up by a telephone call or in-person visit. During the visit, the nature of expertise can be discussed about the business, which will be of interest to the viewers of the particular channel. Once a businessperson gains the status of being public-friendly, more offers start pouring in.

Free bulletin board located in the neighborhood, like in grocery stores, libraries, and salons, are another good idea. Advertising circulars can be posted on such boards for free. Circulars for mass distribution can be handed out at the mall, shopping center, bus stops, particularly on weekends when there is a big rush. Students can be hired on part time basis for this purpose.

Promotional advertisement can be printed on the envelopes used by the business firms. Both the sender and the receiver can view this advertisement.  Promotional offers can be sent to customers by postcards, which should be utilized to its full, leaving only place left for writing the address.

Some of the new mail order publications offer free first time and seasonal deductions for advertisers. Other publications offer pay per inquiry space. Inquiries can be made about stand-by space, which means that the publication holds the submission of advertisement until the space is not sold and in that case, thirty three percent saving can be achieved. Usually local newspapers provide these kinds of offers.

If the business is involved in ad sheet or catalog publishing, other publishers can be contacted for the purpose of bartering an advertising exchange. They can place advertisement in their publication, in return for placing their advertisement in the business’s publication.

Free offers can be provided to the customer. This can be done by emailing or printing newsletter about information regarding the area of interest of the targeted customers and can be made popular by using tag lines. Attach a free coupon with it, which the customers can use it for shopping, if a criterion is met like minimum purchase of $ 50. By this the response will be huge and most of them will purchase something or the other to avail the free offer. The basic ingredient for advertising for free is imagination and research. Opportunities should be searched and a strong working force should be applied to increase the sales. 

Why Use Google Adsense?

لماذا استخدام جوجل ادسنس؟

مما لا شك فيه، وكنت قد سمعت عن جوجل AdSense، وكنت أفكر في إعطائها الذهاب. ولكن هل هو حقا يستحق وضع لافتة AdSense على موقع الويب الخاص بك؟

الإجابة هي نعم قاطعة. هل يمكن أن يكون دائما بعض افتة الآخرين على موقعك، أو حتى استخدام بعض بحثا عن البرنامج الإعلانية التابعة لها والتي من المحتمل أن تجعل لك بعض المال، ونظرا بالطبع أن موقعك يتمتع كمية صحية من الزوار. ولكن مع التسويق التابعة لها، فمن المتوقع أن الزائر من موقعك يكمل بيع قبل أن يتم مكافأتهم لك.

ولكن هذا ليس في أي مكان بالقرب من ما تحصل عليه لاستخدام AdSense. هناك أشخاص الذين يتقاضون ما يزيد على 100.000 دولار سنويا باستخدام برنامج AdSense. والأمر لا يتوقف فقط مع صنع المزيد من المال. أولا، الإعلانات النصية فقط. وهذا يعني انهم قبل أقل فظاظة بكثير على زوار موقعك الخاص بك ثم المتوسط، لافتة براقة التي تهدف للقبض على عين الزائر. 

بالتأكيد، سيكون لديك للتأكد من الحصول على وضع أفضل، وذلك ليكون لاحظت ولكن على الرغم من أنها لا يزعج المشاهد بقدر الإعلانات التقليدية. التفكير في العديد من المواقع التي رأيت استخدام النوافذ المنبثقة، لافتات العائم ومشاريع أخرى كثيرة من شأنها أن يكون آخر يصرخ في غضب كل مرة يزورون الموقع المذكور. يمكنك القيام به في الواقع أفضل بعد ذلك، والناس أقل مزعج وجعل لا يزال مبلغ من المال.

ثانيا، يتم إنشاؤها الإعلانات استنادا إلى محتويات موقع الويب الخاص بك تلقائيا. عند استخدام البرنامج الإعلانية التابعة لها، وعليك أن تحدد بعض الفئات التي تنتمي إلى المواقع الخاصة بك. 

ومع ذلك، إذا أي صفحة على موقعك تقع خارج هذه الفئات، ليست موجهة لافتات بعد الآن. وما يعنيه ذلك هو أنك يحتمل أن تظهر الإعلانات للأشخاص الذين ليس لديهم أي مصلحة فيها، والتي يمكن أن تؤدي إلى عدم الكفاءة. 

مع جوجل AdSense أن يحدث أبدا مجرد عن: الإعلانات الموجودة على موقع الويب الخاص بك سوف يكون دائما على وفاق مع أي زوارك مهتمون والتي تضيف قيمة إلى موقعك والإيرادات التي تنتج. 

ما هو أكثر من ذلك، تبدو هذه اللافتات وحجمها للتخصيص، مما يعني أنها سوف يشعر أكثر تكاملا مع بقية محتوى موقعك، والذي يجلب زيادة في موقعك الجودة البصرية الشاملة بدلا من النهج التقليدي.

لكثير من الناس، وهناك أيضا مشكلة كبيرة في العثور على شخص للإعلان على الموقع كذلك. AdSense هو واضح أسهل الحلول المتاحة لهذه المشكلة اليوم. 

إنه مجاني للانضمام إلى برنامج AdSense ويأخذ تقريبا أي وقت من الأوقات على الإطلاق. قاعدة البيانات المحتملة من المواقع في AdWords من أكبر ثم أي شيء التي قد تواجهها من أي منافس، الذين يبلغ عددهم أكثر من 150،000 المستخدمين. وهذا يعني المزيد من الناس يتنافسون للحزب الشيوعى أو تكلفة النقرة لمصطلحات البحث سترتفع لا محالة.  

أيضا، وضع AdSense على موقع الويب الخاص بك هو نسيم، ويمكنك إكمال العملية برمتها في أقل من ساعة. فإنه يأخذ أقل الكثير مما يجب عمله بعد ذلك أي شكل من أشكال الدعاية التابعة لها وهو سبب آخر لاختيار النهج ادسينس سهلا.

كل ما عليك فعله هو إضافة راية AdSense على موقع الويب الخاص بك (الآخر ثم تسجيل مع برنامج طبعا) هو نسخ و لصق بضعة أسطر، وكنت كل ذلك، لك أن تختار أين تذهب لافتات، وكيف أنها كبيرة وكيف أنها تتكامل مع بقية موقعك. 

عن أي المسؤول عن الموقع من هناك، وهذا هو المخطط القاتل لأنه يتيح لك رسم الخط الفاصل بين مستوى الاستخدام موقعك وكمية الإعلانات التي ترغب في أن يكون. بعض الناس يحتاجون المال بشدة والبعض الآخر مجرد إبقاء ادسينس يعمل على دفع لاستضافة مواقع الويب الخاصة بهم.

AdSense هو برنامج الدعاية كبير لأن الكثير من الفكر وذهب إلى جعله "تعمل فقط على الجميع". يعمل كبيرة للناس الذين يستخدمون برنامج AdWords، لأصحاب المواقع استخدام AdSense، والأهم لزوار المواقع.

Why Advertisers support Adsense

لماذا المعلنون دعم AdSense

جوجل هي أكبر محرك بحث على شبكة الإنترنت. لأنها تسيطر على 40٪ من عمليات البحث على الإنترنت، ومع أنها تسيطر على الدفع لكل نقرة الإعلان (الدفع لكل نقرة). PPC ينطوي على المعلن دفع معدل لكل من خلال النقر الى الظهور الذي ضبط المعلنين. مع زيادة ميزانياتها، ويزيد من موقفهم، وكلما زاد موقفهم، ويحصلون على المزيد من الحركة.

وقد يؤدي هذا إلى أكثر من 140،000 الشركات للإعلان عن اختيار معهم، وأنها تعلن في عدد من الطرق. الطريقة الأولى هي من خلال من خلال الظهور على البحث جوجل، والثاني هو من خلال الظهور على مواقع الموزعين، والثالثة من خلال الظهور في نتائج البحث الموزعين. كما تظهر المعلنين في عمليات البحث جوجل، وطرح السؤال في بعض الأحيان. لماذا لا تختار للإعلان مع الموزعين كذلك؟

أحد أسباب ذلك هو التوسع. أولئك الذين يختارون أصلا للإعلان في نتائج البحث والذي تم الحصول على العائد على الاستثمار (العائد على الاستثمار) سيقرر في مرحلة ما أنهم بحاجة إلى تحديد الفرص الإعلانية الأخرى. مع الآلاف من المواقع التي لديها القدرة على عرض الاعلانات التي يمكن للمعلنين كسب المزيد من التعرض بشكل سريع جدا.

سبب آخر لاختيار المعلنين للإعلان في جوجل الموزعين المواقع هو أنه يكسب منها المزيد من التعرض. 60٪ من مستخدمي الإنترنت لا تستخدم جوجل، بحيث يمكن للمعلن نداء الى جمهور أوسع من خلال اختيار لاختيار قنوات التوزيع. قد تكون تبحث العديد من المستخدمين على الانترنت لشراء منتج مثل الهاتف، ولكن بدلا من القادمين عبر موقع على شبكة الانترنت التي تبيع مثل هذه المنتجات، وأنها تأتي عبر مقال. إذا كانت المادة موجودة على الموقع الذي يحتوي على أدسنس ثم حتما المعلنين ويمكن استخدام هذه القناة لاختراق جمهورها.

سبب آخر لاختيار المعلنين AdSense هو لأنهم يثقون جوجل. الشركة تشتهر كونها شركة الأخلاقية التي هي متعة للعمل في حين توفير الخدمات المجانية للملايين في جميع أنحاء العالم. المعلنين يشعرون بأن الأموال المستثمرة مع جوجل آمنة. على الرغم من تطور النقر الاحتيال وعيوب الحتمية لها للمعلنين أنها تظهر أن نفهم أن هذه هي القضية التي يريد جوجل للتوقف ونأمل في نهاية المطاف. المعلنين سعداء ان غوغل يعترف مشكلة مخارج ويوفر استرداد وفقا لذلك. 

الثقة في جوجل ينبع أيضا من الثقة في التسعير. يتم تعيين التسعير من قبل قوى السوق، وبالتالي المعلنين أبدا يشعرون بأن الناشرين أو غوغل المغالاة الخدمة. هذا يعني أنه طالما أن المعلنين قادرون على إعلان أنها سوف تواصل القيام بذلك، إن لم يكن بنفس المعدلات.

ميزة أخرى قوية للمعلنين هي أنها يمكن أن تظهر فيها تشجيع الناشرين خدمتهم. مثال على هذا يمكن أن ينظر إذا كنت تنظر ناشر الذي يناقش فوائد برامج تكنولوجيا المعلومات الجديد. إذا ظهرت لمتاجر التجزئة البرمجيات على الموقع ثم حتما أنها ستكون المصدر المحتمل الذي سيرفر الويب سوف شراء المنتج. إذا كان سيرفر ليست مهتمة ثم هل يمكن القول بأنهم لن انقر على الاعلان. 

أنشأت الخدمة التي توفر Google فرصة للشركات من جميع الأحجام للإعلان. على الرغم من أن قضية الغش فوق يزال يصيب الخدمة هو حتى ينظر على نطاق واسع باعتبارها أفضل. شركات جديدة تحاول الترويج لنفسها على شبكة الإنترنت، في حين العلامات التجارية الراسخة على حد سواء اختيار لجذب الاهتمام في خدمتهم باستخدام نفس التقنية.

Where Adsense Should Appear

حيث يجب ادسنس الظهور

عند البت في دمج أدسنس إلى موقع الويب الخاص بك هناك العديد من العوامل في الاعتبار. ويرى الكثيرون أن ذلك يقلل من علاماتهم التجارية، في حين يرى آخرون أنها أداة مفيدة للزوار مما يخلق الإيرادات ويجعل محتواها مربحة.

الخيار يمكن أن تأتي إلى حد كبير وصولا الى الاهداف التجارية والغرض من موقع الويب الخاص بك. العديد من الشركات التي تبيع منتجات تقرر وضع اعلانات ادسنس في موقعه على الانترنت. ويبدو أن هذا سيكون خيارا غريبا، وفتح الفرص أمام المنافسين لتعزيز الخدمة أو المنتج لقاعدة العملاء المحتملين. 

العديد من الناشرين يدعون أنهم يفعلون هذا فقط للسماح للشركات التي تقدم خدمات إضافية للإعلان. هذه المطالبات لها بعض المزايا، مثل أولئك الذين يبيعون على سبيل المثال يمكن أن توفر الوسائد أولئك الذين يبيعون الفراش مع فرصة للإعلان.

على الرغم من أن هذا من شأنه أن يكون له معنى، لا يزال هناك من تجار التجزئة على الانترنت الذين يسمحون منافسيه لاختراق جمهورها. يدعي الكثيرون أنه لا تزال هناك فوائد في السماح منافسيك المباشر للإعلان في موقع الويب الخاص بك. واحد من هؤلاء هو أنه في نهاية المطاف إذا زوار ترغب في رؤية منافسيك أنها ستكون قادرا على رؤية من خلال جوجل للبحث بغض النظر. قد يكون ذلك صحيحا ولكن هذا الفكر من علامة تجارية راسخة مثل كوكو كولا بيبسي وجود الاعلان في مواقع الويب الخاصة بهم ليست حتى احتمالا. 

عامل آخر الذي يعتبر في هذه الحالة هو أن الناشرين لا يشعرون بأن ادسنس فعال في جعل التحويلات. أنهم يشعرون أن الزوار الذين انقر على الاعلانات ليسوا عملاء المؤهلين تأهيلا عاليا، لأنها تنقل بسرعة إلى المواد أو المنتجات التي تهمهم لو كانوا.

على الرغم من ادسنس كونه اختيار مشكوك فيه لتجار التجزئة على الانترنت، فإنه من المؤكد أن خدمة تكميلية جيدة لأصناف أخرى من الناشرين على الانترنت. على سبيل المثال، وهو الموقع الذي يقدم خدمة مجانية مثل dictionary.com يحصل على مستويات عالية من حركة المرور، وغير قادرة على تقديم خدماتها مربحة من خلال ادسنس. وقد كان هذا هو الحال بالنسبة للمدونين الذين قدموا أصلا المحتوى مجانا، عدم القدرة على الوصول إلى النطاق الذي هو ضروري للتعاقد مع المعلنين مباشرة.

يمكن أن ينطبق هذا أيضا على غيرها من الخدمات المجانية من قبل، بما في ذلك أشكال أوسع من بث المعلومات والأخبار على سبيل المثال. في عام 2006 رجل نشرت في وقت لاحق مجموعة مختارة من فيديو تدعي لجعل 19000 $ شهريا من خلال ادسنس، مدعيا أنه تم الاتصال أيضا من خلال جوجل لمساعدته على زيادة نسبة النقر إلى الظهور (انقر خلال معدل) الذي حقق معه. وكانت الفكرة من نجاح مثل هذا عاملا رئيسيا في تحفيز الناشرين على الانترنت لاختيار ادسنس.

يدعي العديد من الناشرين أيضا أن ادسنس يجعل موقعه على الانترنت تبدو أكثر مهنية. أولئك الذين هم قادرين على التعاقد مع المعلنين وينظر عموما لتقديم خدمة مع نداء واسع، وبالتالي غير المطلعين على البرنامج قد يشعر أن المعلن ادسنس هو في هذا الموقف.

ادسنس ومع ذلك، يتم محاذاة أيضا مع أولئك الناشرين الذين يستخدمون خدمة بحتة لتوفير روابط لإعلانات. لم يفعل الجميع للبحث جوجل، النقر على الإعلان ادووردس وجاء في موقع على شبكة الانترنت الذي يقرأ العشرة الأوائل على الموارد ... هذه هي المشكلة الكبرى، كما هو عادة شيء متصفحي تجد محبطة. إذا كان الناس يرون أن تقول الاعلانات من قبل غوغل، وأنها بعد ذلك نرى إعلانات جوجل على موقع آخر، فإنها قد مواءمة هذا الموقع مع ممارسات غير ودية المستهلك. وبالتالي هذه مسألة التي لديها جوجل لمعالجة، للحفاظ على أدسنس كخدمة السمعة.

بغض النظر عن العيوب والثلاثون للخدمة التي قد تكون غير مناسبة أنها لا تزال أداة مفيدة لزوار الموقع. أولئك الذين يزورون موقع على شبكة الإنترنت، وانقر على وصلة توفير إيرادات للناشر، بينما أولئك الذين يقدمون خدمات مجانية هي قادرة على توليد الإيرادات.

الخوف الوحيد الذي لديه جوجل، هو أن برامج PPC المتنافسة تقدم أفضل الصفقات للناشرين وقرروا الذهاب إلى مكان آخر، وبالتالي اتخاذ المعلنين معهم. ومع ذلك، في نهاية المطاف فمن الأفضل للمعلنين والناشرين إذا كانت لا تزال إلى حد كبير في نفس الدائرة PPC.

      

What is Google adsense?

ما هو جوجل ادسنس؟

اذا نظرتم الى الانترنت قبل بضع سنوات، سترى أن تم الإعلان في الطريقة التي كانت مشابهة جدا لأنواع أخرى من وسائل الإعلام مثل التلفزيون، أو في الواقع، أشبه ما تراه في صحيفة. 

وكنت أدخل الموقع، وفي بعض مكان كنت انظر الى الحصول على لافتة (في كثير من الأحيان هذه كانت عديدة جدا وكبيرة جدا)، الذي سيقدم والإعلان عن كل ما جرى الشركة الدافعة ليضيف على المساحة الخاصة بك. 

ولكن كانت هناك مشكلة واحدة مع هذا النوع من الدعاية. حقا لم تستغل حقيقة أن يضيف لم تكن في بعض الصحف، ولكن بدلا من ذلك عرضت عبر الإنترنت. 

ربما كنت قد لاحظت وجود الكثير من الأشياء مثل هذا على صفحات كنت قد تصفحها. كنت تبحث في متجر على شبكة الإنترنت، وتبحث عن ساعة ولكن يمكنك الحصول على لافتة تعلن ان سيارة. 

بينما كنت قد، في مرحلة ما لاحقة تريد شراء سيارة، الآن كنت تبحث عن ساعة وكان يمكن أن يكون جميلا لو بالتأكيد لواء تم الإعلان عن ساعة، لأنه عندها سيكون لديك على الأرجح النقر فوقه.

حسنا هذا هو أيضا ما يعتقد الناس في جوجل، حتى أنها جاءت مع فكرة القاتل. وهذا ما يعرف باسم جوجل ادسنس، وكما هو معروف برنامج الإعلانات المستهدفة

ماذا تفعل (كما هو مصمم ويب / صاحب الموقع) هو، بدلا من القفز من خلال الأطواق للحصول على بعض افتة على موقع الويب الخاص بك أن الزوار لن حتى يهتمون هو أنت مجرد تخصيص بعض المنطقة من الشاشة. 

ثم قمت بالتسجيل لبرنامج Google AdSense، يمكنك إدراج قصاصة صغيرة من التعليمات البرمجية في صفحة الويب الخاصة بك وجوجل يضمن في الموقع الذي تحدده، وسوف تظهر لافتة، يضيف ذات الصلة إلى تقديم محتويات موقع الويب الخاص بك.

فإنه من السهل جدا لجوجل أن تفعل هذا لأن جوجل هي شركة محرك البحث. فإنه يبحث عن كلمات رئيسية في الصفحة الخاصة بك، يبحث قاعدة بيانات المواقع للعثور على تلك التي تتعلق بكل ما هو على الصفحة الخاصة بك والمعزوفة: إعلانا مستهدفا.

كنت (مدير الموقع) الحصول على رسوم لكل زائر أن ينقر على لافتة AdSense على موقعك. الآن وهذا ما لا بد أن يحدث في كثير من الأحيان ثم مع لافتة التقليدي لأن الناس يهتمون فعلا في ما هو في أن شعار (وإلا، لن يكون على صفحتك يفعلون ذلك؟).

ولكن، وهذا أيضا لا يتساءل عن الناس الذين يريدون الإعلان. وانه بسبب نفس السبب. أعظم شيء عن Google AdSense هو أن جميع المحتوى الموجود في لافتة غير ذي صلة.

هذه الصلة هي مفتاح نجاح البرامج، وأيضا السبب يبقى الجميع سعداء. المعلن له وضع الإعلان وثيق الصلة، الناشر يكسب المال من محتواها وجوجل يأخذ نصيبهم.

وبطبيعة الحال، كما هو الحال دائما، وقد وضعت جوجل بعض معايير عالية لبرنامج AdSense لها، من حيث المظهر والوظيفة. لا يمكن أن يكون أكثر من اثنين من هذه افتات على موقع الويب الخاص بك وجوجل إدراج نص في هذه اللافتات فقط. 

لذلك فائدة إضافية هي أن الدعاية AdSense هو أقل كثيرا نافرة الإعلان ثم منتظم. ولكن هذا يعني أيضا أنك ينبغي وضع شعار أفضل لأنه من الممكن أن الزوار قد يغيب تماما.

حتى في النهاية، جوجل AdSense هو برنامج الدعاية التي هي فريدة من نوعها لأن الإعلانات ذات الصلة المحتوى على الموقع. أي شخص يريد ان يدفع جوجل تعلن عن ذلك. لمن يريد وضع إعلانات على موقعهم يفعل هذا خلال AdSense، صرف رواتبهم من قبل جوجل في العملية. 

تدار جميع المعاملات من خلال جوجل، والمعلنين والناشرين الحصول على إحصاءات التي تساعدهم على فهم ومعتدلة فعالية حملتهم.

العملية برمتها هي أنيقة وبسيطة وفعالة من أي شخص في سلسلة من زوار الموقع للمعلنين، وانها واحدة من الأسباب معروفة جوجل للابتكار والتفكير الجديد.